ivri

ivri is a Florida-born alternative artist signed to Mercury Records, working in a style built on shoegaze textures and neo-psychedelia. Her breakthrough was tower of memories, which passed 250 million streams across platforms, circulated widely on TikTok, and peaked at number 30 on Alternative Rock radio. Her EP evidence of you was released on July 31, 2026 and executive produced by TK The Architect; its six tracks are SABOTAGE, SPLIT (SHE IS NOT ME), NOISE, WHOEVER YOU WANT ME TO BE (NOTHING MORE), UNRECOGNIZABLE and THE GOLDEN RECORD. NOISE and WHOEVER U WANT ME TO BE (NOTHING MORE) were issued as advance singles earlier in 2026. The EP follows her album the theory of you, and she has described it as an examination of a separation within herself that runs across all of her projects. The songs turn on relationships, identity and internal division, and the visual world she builds around them draws repeatedly on space and light. She played a European headline tour in spring 2026 and made her Lollapalooza debut on July 31, 2026, the day the EP was released. A 26-date North American headline run, billed as the Evidence of You Tour, opened September 18, 2026 in Louisville and closes October 27 in New York City.

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